Nail polish caps decoration. Is it reflected in higher sales?
Product recognition is one of the basics of marketing and the key to success. Therefore, every manufacturer would like its products to be unique and stand out from thousands of other offers. In order to achieve this goal, it is necessary to take care of both the highest quality of goods and the surrounding elements, like a unique packaging.
How do consumers buy?
Many factors influence consumers’ purchasing decisions. Sometimes, however, the power to attract a simple glance may be enough to place a product right in the basket.
The truth is that shoppers are much more likely to reach for goods that appeal to them at first sight.
In the cosmetics industry, packaging plays an important role. Keeping in mind that there is a lot of competition, the product must somehow stand out against other goods on the shared shelf. Well-thought-out packaging may influence one to reach for a product. Packaging can evoke confidence, create an aura of exclusivity, or show the products’ greatest advantages.
This is the reason why nail polish manufacturers decide to decorate their screw caps.
Decorations on screw caps. Discover the benefits!
Nail polish screw cap decorations guarantee the brand recognition. Exceptional aesthetics highlight the polish and make consumers more likely to choose it. Screw caps or bottles may easily display a company name or its logo, as well as attractive graphics.
Danpol company cooperates with the best decorators and uses several different technologies, for example:
- Screen printing. Screen printing is a technique of making decorations using paint and mesh screens with an applied print pattern. The advantages of this type of decoration are durability and high resolution, as well as a virtually unlimited colour palette (Pantone, RAL, metallic, satin, pearl, neon).
- Hot stamping. A technique of making decorations with the use of hot stamping foil and dies for embossing. A wide variety of available foils, holographic effects, imitations of precious metals, wood or carbon, offer decorations practically unachievable with other methods. Hot stamping is most often used for printing designs with metallic effects.
- Metallization. The most effective method of obtaining uniform surfaces with a metallic finish. It adds an exclusive character to a packaging.
And if you want to distinguish your polish from the competition, feel free to contact us!